Prime Day is July 8-1 1

For the first time, Prime members have double the days to shop millions of deals with Amazon’s lowest prices of the year so far from top brands like Sony, Dyson, and Living Proof, along with deals from exciting new-to-Amazon brands like Unwell Hydration, Tarte Cosmetics, and Away.

New this year, Amazon introduces “Today’s Big Deals”—themed daily deal drops featuring some of the most exciting deals of the event, exclusive to Prime members. Members can enjoy deep discounts across top brands like Samsung, Kiehl’s, and Levi’s. These special offers launch daily at midnight PDT and remain available for a limited time, while supplies last. Members can also check back frequently to discover incredible savings with deals dropping as often as every five minutes during select periods throughout the event.

Prime members can use Amazon’s generative AI-powered shopping features to find exactly what they’re looking for at an exceptional price. Here’s how:

•Ask Amazon’s AI shopping assistant Rufus specific questions about Prime Day timing, and receive tailored deal recommendations.

•Use Interests to create custom prompts based on your passions—whether it’s hiking, cooking, or gaming—and receive personalized deal recommendations that match what matters most to you.

•Shop with confidence using AI-powered Shopping Guides that make it easy to quickly research product categories and find the right items for your needs at the best prices.

•Ahead of Prime Day, add items to your Lists to quickly see which products are on deal, or use Buy Again to find deals on items you purchase frequently.

Shop Early Now!